"Summer's most underrated accessory – why you should try the ascot"

When the sun is blazing, your suit jacket is at home, and your shirt is open at the collar – what do you do to stand out without looking stiff and overdressed? The answer is simple: the ascot.

The ascot is perhaps the most underrated accessory for men, especially in Norway. But this summer, you should rethink it – because few garments offer so much style for so little effort.

🌤 Why wear an ascot in summer?

1. Light and breathable
   Unlike ties and bow ties, the ascot is designed for comfort. Our ascots are made from thin, airy materials that won't stifle you when the temperature climbs past 25 degrees Celsius.

2. Style without stiffness
   An ascot gives you that little extra without making you overdressed. You can wear linen trousers and an open shirt – and still look like you know a thing or two about fashion.

3. Perfect for summer occasions
   Whether you're going to a garden party, a wedding, a Midsummer celebration, or just out in the city – an ascot elevates your outfit from "just fine" to "that guy knows what he's doing."

4. Adds personality
   While everyone else is rocking the standard polo shirt and shorts, you have the opportunity to create a signature style. An ascot says, "I dare to go my own way."

👔 How to wear an ascot?

• Combine with an open shirt and a blazer.

• Wear it as a statement piece with a simple t-shirt and light trousers.

• Tuck it partially under your shirt collar for a subtle, yet refined look.

🧣 Not just for old-timers

We get it – many associate the ascot with older men or British period dramas. But that's exactly why it works now. In 2025, style is all about blending the classic with the modern. An ascot from Strandscot does just that.

Ready to try?

This summer, we are launching new ascots inspired by Norwegian colors, seasons, and lifestyle. Elevate your summer outfit – and let the ascot do the work.